An upmarket brand of tequila, which is 100 percent blue Agave lovingly aged for six years and sold in a limited edition platinum bottle with fancy artwork on the label, went on sale Thursday night in Mexico for $225,000 a bottle.
Fernando Altamirano, chief executive of producer Tequila Ley .925, said at a launch party, "tonight we are trying for the Guinness Book of Records with the most expensive bottle in the world."
66 bottles of the "Pasion Azteca" tequila has been produced by Tequila Ley .925.
33 bottles are in pure platinum bottles. For a less extravagant $150,000, you can get the tequila in one of the 33 gold and platinum-decorated bottles.
Altamirano told Reuters, "Since we started out, we began with the idea of making the finest, most expensive bottle of tequila in the world."
They also stated that there are 999 bottles of the same tequila bottled in silver and gold bottles priced at $25,000 each.
Altamirano has stated that his next goal is to create a million-dollar tequila bottle made from diamond-encrusted platinum and auction it at Sotheby's next year.