A farmer's cooperative in North Wales, offering organic food has come out with a unique idea of finding love for its 20 farmer-members. The dairy cooperative Calon Wen is introducing "Fancy a Farmer?" campaign by placing the pictures of lonely farmers on its milk cartons.

According to the Daily Post, the cartons of Calon Wen's organic milk will have the stickers of three men and two women looking for a date. The men and women were all members of the cooperative, the report said.

Iwan Jones, 30 of Groes Bach, Groes, near Denbig, and a director of the Calon Wen cooperative, conceptualized the idea after failing to find a date for himself.

He told the Daily Post, "It's a bit of a laugh really - but if I was approached by an attractive young lady I wouldn't turn her away."

The 20-member organic farmers cooperative have also tied a partnership with a Welsh online dating agency to maximize their exposure. Interested parties have to log in to www.pishyn.com for details in "meeting the farmer of their dreams."

Jones adds, "The Welsh countryside is a great place to live, with stunning scenery, but it can be a hard place to find a date as I'm finding out!" He said the two young women participating in the campaign only agreed "after a bit of arm-twisting."

"We didn't want to be accused of being sexist," he said.