Some students in universities have a full time job, and a family life besides dealing with the demands of college. So, Northeastern University has decided to offer personal coaches to their students.

Heather Parsons a student at the university who was been helped by personal coach, Chris Tilghman tells the AP, "It was so easy, taking a step back from the emotions surrounding the issue... Hearing a third person made all the difference."

Though personal coaches have been used by corporate executives and athletes for some time, some colleges are now offering these facilitators to tackle problems that students might have in managing time and setting goals.

A small Roman Catholic school in San Antonio, Our Lady of the Lake College is offering free personal coaches to its entire freshman, funded by a grant from AT&T. The school caters mostly to Hispanic students.

InsideTrack co-founder Alan Tripp says, "Most of the students that we work with that are at risk are not really at risk intellectually...They're smart enough to do the work. The system just isn't working for them."

The catch to all of this is that it costs approximately $1000 for each student to receive personal coaching in person or by phone once a week for a year. That is something that most colleges cannot afford.