An Ohio auto dealer apologized to anyone they offended after proposing an advertisement proclaiming "jihad" on the US auto market.

The Ohio Chapter Council on American-Islamic Relations is expected to offer the Mitsubishi dealership a form of cultural or sensitivity awareness counseling after the incident.

Adnan Mirza, director of the group's Ohio's office said, "We appreciate the dealership's constructive reaction to feedback about the proposed advertisements. We accept the apology ... and hope that it and the decision not to air the spots will bring this incident to a close."

The group released a letter of apology from the dealership. It said that the dealership was trying to be humorous but failed. The dealer was also going to declare Fatwa Fridays and have sales representatives give away plastic swords to children.

The dealership's statement read, "A large number of people have contacted us. Lots of them have seen the humor we were trying to convey, but far too many were clearly bothered by it. This was simply an attempt at humor that fell short."

Mitsubishi Motors North America said they told the Ohio dealership that they did not agree with the ad and therefore the dealer decided not to run it.

Their statement read, "We've made it clear to this dealer that this campaign runs contrary to our company values..."