On Tupperware Brands Corp.'s 60th year, the company held a design contest that asked Tupperware sellers and users to be creative with the plastic containers.

CEO Rick Goings said the design contest was an effort to "get Tupperware seen in a very different kind of a light."

"The same functionality and quality goes forward," he said. "But how do you, at the same time, have fun with design and color?"

The winners were awarded $5,000 and trips to New York.

Regional sales director for Tupperware Philippines, Evelyn Tabaniag, said the contest was a chance "to showcase the other side of me."

Tabaniag fashioned purses out of sandwich storage containers, with beaded bracelets as handles. She even lined translucent blue boxes with lace.

While Greek Stella Filippou made modeled a Formula One race car made of Tupperware items. The wheels were made from jelly molds, potato mashers and flexible baking forms.

Another winner, Kriss Ulve, a Tupperware demonstrator from Ploemeur, France, was inspired by imagining a fish's eye in a water-pitcher top.

She then painstakingly pieced together a sculpture using bowl covers as fish's scales, and salad utensils as spiny fins.

Indian graphic designer, Rajeev Joshi, used storage bowls and canisters to create a 2-foot-long Tupperware kaleidoscope.

Joshi, said the product's variety inspired his winning entry: "To me, the kaleidoscope is the only object on this planet which can give you unlimited design possibility, and it's similar with the Tupperware ideology."