The number 666 may represent the mark of the Devil to fans of the classic 1976 horror film "The Omen," whose remake is due to be released Tuesday, but it brought luck for many ethnic Chinese in Malaysia, who considered that the day has brought triple luck for them.

Hundreds of couples rushed to tie the knot today, July 6, 2006, or 6/6/06.

According to a report by the Associated Press, in the Hokkien dialect, spoken by many of Malaysia's Chinese minority, the number six is pronounced to sound like the word "luck".

A mass wedding registration ceremony was held for 234 Chinese couples, ranging from 19 to 56 years old, at the Thean Hou Temple in a suburb in the country's biggest city of Kuala Lumpur, national Bernama news agency said.

Another 108 couples were married at the Klang Hokkien Association, south of the city, while 89 couples pledged their love and devotion to each other in the town hall in northern Penang state.