A newly opened pet store meant especially for female dogs is angering city residents over its unique name - High Maintenance Bitch. The offensive word in the store's name is widely seen from one of the main intersections in the Wallingford neighborhood business district west of Interstate 5 and north of the Lake Washington Ship Canal.

Janet Stillman, executive director of the Wallingford Neighborhood Office told AP, "I am probably the most progressive liberal person in the world and I am personally offended by the sign. It's so blatant and so in your face."

The B-word appears in many of the store's products such as Gel-ous Bitch bath gel and Street Walker paw cleanser. Kara Ceriello, co-president of the Wallingford Chamber of Commerce, who supports the store name, said she heard complaints from about a dozen people.

"It is going to be a hot issue again when we get to our Wallingford Kiddie Parade and Street Fair," she said. Store's co-founder Lori Pacchiano, 36, said she is not apologetic and is scheduled to meet with the chamber Thursday. Pacchiano and her brother hope to make the brand as commonplace as Victoria's Secret. Future business plans have them opening up 10 new stores at a cost of about $200,000 each.

"Our store is a dog store, but the concept and philosophy is directed specifically toward women," she said.