A new Dutch program tests the limits of reality television by following a woman searching for a potential sperm donor in order to conceive a child.

Billionaire television producer John de Mol, behind the pioneer show Big Brother, launched the show earlier this month on his new TV station Talpa.

The station says it will air "I Want Your Child ... and Nothing Else!" but gave no further details about the show due on Wednesday, Reuters reports.

"The plan is that we visit potential donors and -- of course on camera -- decide which man is most suitable," the 30-year old woman who the program will feature tells the De Telegraaf newspaper.

"Afterwards there will be artificial insemination," says the woman who was identified only as "Yessica" and who has bought a house with a room for a child.

The show is competing with four other reality TV shows, one of which follows five former prostitutes starting a cafe. The show receiving most votes from viewers on Saturday, after all the shows have aired, will be turned into a series.

De Telegraaf also published an email address for men wanting to donate sperm to Yessica.