A British Lord is selling his life - including his title, estate, luxury cars and little black book on eBay. David Piper, the 58-year old Lord of Warleigh, said he's taking the action to finance treatment for advanced prostate cancer.

As of early afternoon Eastern, the online auction has a top bid of nearly $4 million. Among the items Piper has put up for auction: his 111-acre estate near Plymouth, his family's art collection, two Bentley automobiles and a black book containing the names of women who answered a 2002 newspaper ad for a mate.

In 2002, Piper placed an ad in the International Herald Tribune, looking for a partner. The ad garnered 2,000 replies.