In a bout of satire, a Dutch design student set-up a fake online agency proposing advertising space on beer, cars and prostitutes' thighs and cleavage.

On Raoul Balai's website www.instoresnow.nl, he also suggested painting brand names on zoo animals and huge billboards floating on beaches to get attention.

An Amsterdam zoo has filed a defamation suit against Balai regarding fish from the zoo bearing the brand name of a frozen fish company.

Interested clients would phone his fake agency and be kept on hold while being deluged with sales pitches until they hang up.