Holland is experiencing an increase in incoming tourism from the US -- a market that decreased after 9/11. This year will be the first since before 2001 that the country will welcome it's one-millionth visitor from the US.

Conrad van Tiggelen, Director, NBTC North America said, "Despite the exchange rate concerns, with the dollar in a renewed slide against the Euro, visitors from the USA are back to the levels of 2000."

The country has been doing what it can to prompt tourism numbers to increase. This includes things like campaigning to both a younger crowd with shopping and an older crowd with the beauty of its cities.

Tiggelen said, "The number of visitors to Holland since 2004 has been on a steady rise, but it is in 2006 that Holland will once again greet the one millionth visitor. In addition to the success of celebrations surrounding Rembrandt's 400th birthday, various marketing campaigns and the growing number of airline routes from the USA to Amsterdam Airport Schiphol contributed to the growing tourism numbers."

In 2005, numbers came close to those the country was used to pre-9/11. 971,000 Americans visited Holland that year. In the first eight months of 2006, the country saw an 11 percent increase in US tourists.