Danes are up in arms over the manner in which Swedish home furnishing manufacturer IKEA is naming its products. The Danes resent the naming of its lower-end products like doormats and carpets after Danish towns, while christening high-end products after Swedish names.

The Danish resentment arose out of an analysis by two Danish academics who performed a thorough analysis into IKEA's naming system. Klaus Kjoller of the University of Copenhagen told a Danish newspaper, "Doormats and runners, as well as inexpensive wall-to-wall carpeting are third-class, if not seventh-class, items when it comes to home furnishings."

The research of Kjoller and Trols Mylenberg of the University of Southern Denmark sparked a debate in Denmark, with some miffed Danes calling for a boycott of IKEA.

Not all IKEA products are linked with country names. Its bookcases are named after occupations, chairs and desks after men, curtains after women, beddings from words related to sleep, comfort and cuddling, children's things from mammals and bird and curtain accessories from words coming from mathematics and geometry.