An Indonesian writer threw $10,700 in cash from an airplane on Sunday to promote a book he wrote.

Tung Desem Waringin was promoting the second business book he has authored by flying four times over a stadium in Serang city and throwing money out into the air.

He wanted to throw the money over Jakarta, the capital city, but was denied a permit from police officials.

His first book was a hit and he was known for his unconventional marketing strategy.

An online news website said a teenage girl lost consciousness trying to go after the money.