Japan's waning population of children has major toymaker company, Bandai, targeting adults with an adult action hero belt.

The toy belt sells for 30,000 yen (US$270).

The belt is made out of leather and has LED flashing lights based on the belt worn by the action hero in the TV series "Kamen Rider" from the 1970s.

One of the toy company officials claims the belt will give middle-aged men a chance to spend money on themselves and be someone else. The company is hoping that some stressed-out businessmen will have fun after purchasing this adult-sized toy.