Music channel VH1 Classic will play Nena's 1984 hit 99 Red Balloons non-stop for an hour after a viewer pledged $35,000 for charity. The channel has been running a charity jukebox to help the victims of Hurricane Katrina.

Viewers could pay per track or by the hour to request their favorite videos. One person has paid for 60 minutes of the song, to be screened in its English and German versions on Sunday.

Also known as 99 Luftballons, the single tells the story of 99 red balloons floating into the air, triggering an apocalypse when the military sends planes to intercept them.

VH1 Classic's Pay to Play venture was a huge success for the channel, which raised more than $200,000 for relief charities.