Hugh Hefner's Playboy empire never ceases to expand. The once cutting edge magazine has made its first debut in Indonesia, causing a stir in the Muslim-heavy nation.

Although the pictures inside show much less skin than the US or UK editions of the popular men's magazine, copies have been flying off the shelves at vendors nationwide.

The magazine included interviews, in-depth articles, pictures of women, and a fold-out. No full nudity was exposed in the premiere magazine, leaving many fans disappointed.

"I didn't see any surprising thing in this magazine. It depends on how people interpret it. For me, no problem," Alex, a white-collar worker who did not to give his full name, tells Reuters Television.

However, a 40-year-old housewife, Maya, says she disagreed with the idea of Playboy, adding: "Surely it is against the new anti-pornography law".

Founded in 1953, Playboy has about 20 editions targeting to male audiences from around the world and catering to local taste.