A struggling resort owner uses nudity to lure a demographic to his establishment.

Paradise Lakes Resort owner Joe Lettelleir tells the Associated Press that he's been trying to come up with ways to attract younger people.

He says, in the report, he got the idea for a strip poker tournament from Kristy Lucas, an unpaid University of South Florida intern.

Fliers are being passed around campus and advertisements are in USF's student newspaper in hopes of drawing a crowd of the target age group.