Around fifty Christmas shoppers dreaming of spending a shopping spree Lille, France ended up some 100 miles off from their destination after blunder in satellite navigation send their bus to another Lille in Belgium instead.

"It was ridiculous," one passenger described the error. "The coach driver obviously had two Lilles to choose from on his sat-nav and he picked the wrong one.

"A few of us started to wonder what was going on when we saw signs for Eindhoven, which clearly isn't in France.

"But the driver wouldn't be told. He insisted he knew what he was doing. We ended up spending more than seven hours on the bus which is not my idea of a great day trip," he added.

According to one of the passengers who all hail from the Cheltenham and Gloucester Sports and Social Club, they had save $307-a-head trip to Lille for some Christmas shopping.

But with the navigational error, the passengers got to spend only two hours of shopping when they finally reached their original destination in France as the most of the shops were starting to close for the night.

"We ended up only having two hours in the Lille shops so it was all a bit of a rush and a lot of us weren't able to buy as much as we wanted," said the passenger.

A spokesman for the club had already issued an apology for the error.

"We're very sorry that our staff and families have been disappointed in this instance, especially as we run so many successful coach trips throughout the course of the year," said the spokesman.