Female officers in Communication Department of eastern Chinese province of Zhejiang, are not allowed to wear sexy dress when they are on duty, a Zhejiang newspaper reported Thursday.

Their male counterpart will not be allowed to grow beards and go shirtless, report said.

An official from department informed about this decision and revealed these rules are necessary to build up a more serious and sincere government image.

"If officers dress too casually, it will be inharmonious with the atmosphere and professionalism of a government department," the official said.