Two Jewish congregants who work in advertising and marketing came out with an idea to auction on EBay two lifetime front-row seats to services at a synagogue in time for the Jewish high holidays. The initial bidding starts at $1.8 million.

The winning bidder will have the privilege of getting up front with the rabbi. Their family name will be engraved on Seats 1 and 2 of Row 1, Section DD, at Temple Emanu-El. In addition to that, the winning bidder will get two free parking slots, two custom-made prayer shawls and yarmulkes and a big tax write-off. Also, the lucky winner can pass the seats on to his or her children and grandchildren.

One of the organizers, Rabbi Kliel Rose said, "It's a gift that goes from one generation to another."

The auction will end Monday morning, but as of Saturday evening, no one had made a bid. Rose said he wasn't surprised since he only wants to gain attention from Jews who are not renewing their faith.

"It has very little to do with the money," Rose said. "Hypothetically, if the money comes, it would be great, but the idea was really just to be edgy."

According to Rose, Temple Emanu-El has 1,400-seats. The congregation was founded in the 1940s on Miami's South Beach. Years ago it had thousands of members. But, the temple has lost its grandeur and there were only about 200 families active when Rose arrived as the latest rabbi two years ago.