An employee who fought back against a robber admitted his heroic deed was prompted by his concern of how it would look on YouTube if he did not. Dustin Hoffmann, a Dunkin' Donuts employee, was reported to have whacked a robber on the head with the store's tip cup, after the thief attacked him and started taking cash from the register.

"What was going through my mind at that point was that the security tape is either going to show me run away and hide in the office or whack this guy in the head," Hoffmann said. "So I just grabbed the cup and clocked that guy pretty hard."

The thief, according to police, came in after 5:30 p.m. Sunday, and ordered a blueberry cake doughnut, handing Hoffmann a dollar bill. As Hoffmann opened the cash register, the robber lunged at him and started emptying out the cash register.

Hoffmann then grabbed the robber's wrists and started repeatedly hitting him over the head with the metal cup.

The AP reported that according to Police Chief Donald Ingrasselino, the thief managed to escape with some cash, but lost his baseball cap. Police intend to use it to retrieve possible DNA evidence.

Hoffmann declared that he planned to upload the video on YouTube, a video-sharing website.

"There are only a few videos like that on YouTube now, so mine's going to be the best," Hoffmann bragged. "That'll teach this guy."

The Record reported that police suspected the robber to have been responsible for two other Dunkin' Donuts robberies that occurred in the last two weeks. The thief robbed a store on Route 10 in East Hanover, and another on Route 46 and Parsippany, from which he managed to make off with $1,500.