Microsoft's 'Bing' search engine continues to gain market share against the worldwide industry leader, Google. However, the recent death of pop superstar Michael Jackson has made some Bing users wary of leaving Google for good.
Bing officially launched on June 3, initially taking over what was previously the Microsoft 'Live Search' market share. However, after a month on the Web, Bing has slightly increased its share from 7.81% of all U.S.-based searches to 8.23%.