An Arizona-based electronic company has unveiled a new gadget which integrates a Taser stun gun with an mp3 player at the annual Consumer Electronics Show in Las Vegas, Nevada.

Dubbed as the iTaser, the new gadget features a 1GB player in the stun gun's holster.

A spokesman for Taser International which sells the handheld stun guns bannering the slogan 'Changing the World and Protecting Lives,' says their invention "allows the user both personal protection and personal music."

"Personal protection can be both fashionable and functional," said Rick Smith, founder of the company.

Smith claims the company has designed the gadget especially for women as evidenced by its red, pink and even leopard print designs, all intended to make carrying a stun gun fashionable.

The new gadget will be on display for the whole duration of the exhibit which is expected to attract more than 140,000 visitors this week.