About 22.5 percent of Chinese women consider love as a big happiness maker, while only 2.5 Chinese women derive happiness from 'sex', a recent survey reveals.

The survey, which was conducted by a Chinese magazine, says Chinese women ranked 'self-fulfilment' as biggest happiness making factor.

Explaining that traditionally the word sex carried negative meanings, a noted sexologist Li Yinhe said, "The word was stereotyped with negative meanings. A good woman should not like sex. Love is a beautiful word."

"But, power, money and sex all represent the negative things. It (power) shows big progress. More and more women want to achieve their life value, which eclipses the importance of the private life for women. When women start to value self-fulfilment, they become more equal to men," Li Yinhe was quoted by a Chinese newspaper, as saying.