McDonald's is adding a new item to its menu in Japan: the shrimp burger. The sandwich was unveiled on Friday and will go on sale later this month for 270 yen ($2.40). It's the latest effort by the Japan unit of the U.S. fast-food chain to win over Japanese customers and spark sales.
In a move away from the Big Mac, McDonald's also said that other products were under development, including a grilled chicken sandwich, crispy and grilled chicken salads, and mixed berry yogurt. The shrimp burger developed especially for Japan is a bit similar to the Filet-O-Fish, except it's filled with shrimp.