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Soap Opera Innovates Watcher Rewards Program

Days of our Lives, NBC's popular daytime television series, announced today that it is launching Days of our Lives "Daily Rewards," the first long-term online viewer rewards program for both a daytime drama and a scripted series.

The Days of our Lives "Daily Rewards" program, which begins today, is designed to increase fans watching through reward incentives and is managed by My Sony, an interactive customer relationship division within Sony Corporation of America.

Soap Fans to Become Rewarded For Loyalty

Days of our Lives, NBC's popular daytime television series, announced today that it is launching Days of our Lives "Daily Rewards," the first long-term online viewer rewards program for both a daytime drama and a scripted series.

The Days of our Lives "Daily Rewards" program, which begins today, is designed to increase fans watching through reward incentives and is managed by My Sony, an interactive customer relationship division within Sony Corporation of America.

We Are The Champions: World's Favorite Song

'We are the Champions' by rock band Queen has been voted the world's favorite song in a new poll by Sony Ericsson, reports ANI.

The band composed the song in 1997. The song beat Britney Spears' Toxic and Michael Jackson's Billie Jean to become the No.1.