London, England (AHN)-Britain's biggest theme park announced it has called off the country's first "National Muslim Fun Day" because of lack of interest.

Alton Towers in central England was to open on September 17 for Muslims-complete with halal food, a strict dress code and prayer areas.

Music, gambling and alcohol were to be banned for the day and theme park rides such as "Ripsaw," "Corkscrew" and "Charlie and the Chocolate Factory" would have been segregated by sex.

But the park says the event's organizers, Islamic Leisure, who rented the park for the day and were marketing the event, had called it off due to "insufficient ticket sales."

In a statement, the park says, "Alton Towers is disappointed that the planned Family Fun Day Sunday 17th September has had to be canceled," with a park spokeswoman assuring Islamic Leisure would refund those who bought tickets.

Organizers had hoped to fill a niche for Britain's 1.7 million Muslims, some of whom may be uncomfortable with mainstream entertainment.

But the fun day had caused some controversy: a non-Muslim couple scheduled to hold their wedding at the park's hotel complained to newspapers that event organizers told them the bride and female guests would have to cover up.

The park promised the party would be exempt from the rules. A park spokeswoman said the wedding would take place as planned.