"SpongeBob SquarePants" is set to premiere in 120 million Chinese households by the end of the year. It follows other shows on Viacom's Nickelodeon network, such as "CatDog" and "The Wild Thornberrys," which will air on the children's channel of state-run broadcaster China Central Television (CCTV). "SpongeBob" is expected to launch in China on or around December 28, the one-year anniversary of the CCTV Children's Channel.

A new billboard campaign suggests tourists take a trip to Alaska before it's too late. The billboards, displayed in Seattle, Los Angeles and Minneapolis, largely suggest "Alaska B4UDIE'' - short for, Alaska, before you die. The Alaska Travel Industry Association launched the monthlong, $180,000 campaign Monday.

In a bid create awareness towards Monarch butterflies, a crew plans will accompany the butterflies on their epic journey. Monarch butterflies travel from the forests of eastern Canada to the central Mexican mountains for the winter.

Steve Fossett will partner with Sir Richard Branson in another flight around the world - in an attempt to break an existing record. The two aviation adventurers will use Fossett's Virgin Atlantic GlobalFlyer in an attempt to break the record for longest flight - currently held at 25,000 miles.

Steve Fossett will partner with Sir Richard Branson in another flight around the world - in an attempt to break an existing record. The two aviation adventurers will attempt to break the record for longest flight using Fossett's Virgin Atlantic GlobalFlyer - currently held at 25,000 miles.