The Smurf village is blown to smithereens with Smurfette left for dead. Also suffering is Baby Smurf orphaned and left crying alone as the Smurf's once happy village is carpet-bombed by warplanes.

True this horrific scene and imagery is not normally associated with the lovable blue-skinned cartoon characters. They are, however, images being shown as part of a new UNICEF ad-campaign on Belgian television.

UNICEF Belgium spokesman Philippe Henon says Tuesday, "It's working. We are getting a lot of reactions and people are logging on to our website."

The Belgian office of the United Nations children's fund says it has decided to use the creations of late Belgian artist Peyo to shock a complacent public into funding it's efforts for ex-child soldiers in Africa.

Henon says the 20-second video commercial clip airing on Belgian TV aims to show that war can happen in the most innocent of places.

He adds, "We get reactions from all over the place. People are shocked and want to know the reasons behind this cartoon image."

The emotional appeal is meant to raise money for UNICEF projects in Burundi, Congo, and Sudan. However, due to the graphic and disturbing scenes, this cartoon commercial is obviously not for everyone.

The advertisement is aimed at an adult audience and is only shown after 9 p.m. to avoid upsetting youngest Smurfs fans.