Some Volkswagen billboards have come down after complaints that a word used in an ad was offensive to Hispanics. The ad for the new GTI 2006 had a photo of the sports car accompanied by the words "Turbo-Cojones."

Cojones, which means testicles in Spanish, has become a casually used term for boldness or guts in English, but hasn't lost its more vulgar connotations in its native language. There were complaints about a billboard in Miami's Little Havana neighborhood. There were no complaints about billboards in New York and Los Angeles, but the company says it decided to pull the ads in all three cities.