For many of the readers SEO is some funny business done by agencies to make their website visible on the search engines. Little do they realize that there is more to it than just the ranking of the website. That an entire business is at stake due to lack of optimization is a fact that escapes the attention of many.
Google has over the years changed its algorithm to suit the readers. In fact, the number of changes done in the recent past is much more than those done a few years ago and the frequency is increasing. Google does this to make sure that there is good content on its search engine. And, with good content on a website, there would be more reaching for that website. This is in the business interest. Apart from Google’s algorithm, it makes sense to design a website that is liked by people, and it pays to have real links.
For many, the world of SEO is obscure and hence are left at the mercy of the SEO service providers and to some it is a better judge of content than humans themselves. As a methodology, SEO involves using of tactics and strategies to increase the number of visitors to the website by getting a high ranking in the search results of a search engine.
Search engine optimization makes a website accessible to the users of a search engine. Web content producers use certain best practices to ensure that the search engine accesses the website. The search engine Google has webmaster tools and it demands adherence to these tools in order that Google recognizes the website. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.SEO is no different than planting a tree. there are no short cuts.
Everything’s okay till now, but with the ever changing algorithm of Google, the future of SEO seems to a million dollar question. What would matter and what wouldn’t?
First let’s have a look at what matters:
- Content Specificity.
- Content Freshness.
- Thoroughness of Content.
- Honesty/Transparency of Content.
- Multimedia Content with infographics, and videos.
- Lesser bounce rate.
- Time spent on the site.
- Mobile Compatibility.
Now, what doesn’t matter:
- Higher page ranking sites may not dominate the search engines.
- Exact keyword use will reduce.
- Grey/black hat optimization does not work.
- Fake links does not work.
- Site domain age may not matter.
- Social Sharing may not really help on the long run.
One thing is quite sure about the future aspects of SEO. It’s going to stay and it’s going to witness tremendous growth. So, businesses cannot afford to neglect optimization as a mere operation in this digital age. There is need for professional service providers who are well versed with the latest strategies and techniques. Digital Media Companies in Hyderabad not only help to bring the website as top place in search engines. It should also help to convert from leads to business to the company.