You may already part of social media marketing but there is no doubt that social media is going to help you score more clients than ever before. Now you may not have the budget, but surely have the brains to get it done. Of course, one should have a comprehensive social media policy that needs to get support from the organization. They should be properly trained on social media so that everyone contributes their bit in promoting a service or a product or a brand with consistency. Not every social media platform is great to work our plans well and it is essential to fit your manpower and budget with optimized control to get some ROI. Return on Investment is diving in ambiguity in this context, but one can actually focus on customers that are perfect for your company. Do not lose sight of the fact that social media marketing might become irrelevant if you are too aggressive as people might perceive your company as a marketing dinosaur. Here are some of the top tips shared by successful social media marketers that are relevant nowadays:
1. Create Social Media Accounts for your Business and Brand
Creating relevant social media business accounts on multiple social sites like Facebook, Twitter or LinkedIn that showcases your brand and your product and its connect with people around. Getting credibility is a great way for promoting small businesses so that they identify potential customers. Researching the best social sites for your business is important. Check and pick some of the sites including Twitter, Instagram, YouTube, LinkedIn, Facebook, and Google+ which are the most popular ones but you can go further and explore some new site that is upcoming and highly relevant to your business.
2. Create your own Content and Repurpose the Popular ones
After setting up social media profiles, content is the king to get it started! Social media marketing relies on content of different forms, and the quality of your posts is more important than the number of posts made. Learn from industry experts to write and deliver content or you can use a competitive site like Promo Republic for getting pre-written social media post templates and blogs for different occasions.
3. Share and Promote Content on Multiple Websites
Social media extends across the globe and hence it is possible that many people will take notice of your business if you manage to market the content properly. You might have to invest in advertising or social media management tools but to start small, you can just share and market content in sites you know. Facebook allows you to “boost your posts” for increasing chances of visibility. Linkedin provides the option of “sponsored updates” to promote your content to specific people outside your following.
4. Video is a Great Marketing Tool
Every single big brand is relying on video, and many of the users who are surfing are witnessing videos to have a drastic impact on marketing. Video continues to work better than images and text content since the response is immediate, and if done right, quite impactful in various ways. It can be funny, serious, scary, and surprising in a few seconds. No static content can have the same impact. It can be very engaging and hence one should enable video marketing for better results in the next year.
5. Use Graphics and Images for Boosting your Identity
Okay, one has to admit that people are increasingly getting tired of stock photos and regular images. Social media images do not have the impact that they had some years before and even have lost their meaning. Make personalized images and click good relevant photos for your business. Your personal attempt shall have a serious impact on social media circles and they will actually find your images relevant and engaging because of the personal touch. Use some imagery done by your designer so that the brand gets more identity and individuality since the world is interested in the content, you churn out with thought and creativity. Use images on Twitter and text, but and you will see that images are sure to hit the right spot. Use the best ones for creating a major impression. Also, it is expected that the images are going to impress many people and engage many than text tweets alone.
Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing smartwatch app development and iPhone application development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.