In today’s business world, you know you need every edge possible to keep your company ahead of the competition. One of the best tools you have available is your company car, which will be seen by thousands of people each day. If you are a contractor, then your vehicle’s ability to advertise will be critical to finding potential clients. By making your company car stand out when being driven in and around your town or city, you can take marketing on the highway to a whole new level.
When you need to get the most out of your business marketing budget, it’s the little things that take you the furthest. For instance, you will need to get help from professionals who can set you up with a vehicle wrap that’ll attract business and help with your branding. Rather than getting the typical wrap that you see so many other businesses using, consider giving it a personal touch by making the design unique and effective. To ensure your company car stands out from its competition, here are some tips to remember.
Learn Why Vehicle Wraps Are Effective
To make sure that you are getting all you need out of your company’s car, take the time to figure out why vehicle wraps are the way to go. First and foremost, including your company’s name on your vehicle is great because it sets you apart from the competition and makes it so that you are creating a personal connection with your patrons. This is also a very green-friendly matter, making your business more eco-conscious overall, which is also great from both a societal and branding point of view. Your vehicle will stick in people’s memory easier since you’re so different from the rest, which could give you incredible ROI and make it so that you’re helping your business grow as a whole.
Have a Clear and Concise Message
If your business is like most others, you probably have a slogan that tells customers the essence of what your business is all about. If so, make sure it is placed prominently on your company car so that others can read it. However, also make sure it is a slogan that is clear and concise. Remember, since most people reading it will also be behind the wheel on the highway, they will only have a few seconds to give it a glance. The design should allow other drivers to quickly understand what your company does and how they can contact you. Make sure that your message can be read from multiple angles for the best results. Keep in mind that traffic conditions can vary, so your advertisement will need to be visible during both the day and night.
Choose Good Colors and Fonts
It’s incredibly important that you find the help of a vehicle wrap service that can design exactly what you need. Start by considering what size and color scheme you need. You’ll also need to become familiar with the mobile advertising laws in your area so that you are able to avoid penalties and adhere to local laws. Working with a professional will help you come up with the most eye-catching font and design so that people feel compelled to visit your business.
If you have decided to be like other businesses and use vehicle wraps on your company car, make sure you are smart when choosing the colors and fonts used on the wraps. Make sure the colors used on the lettering and background contrast well enough to stand out, and that the colors match those of your brand. As for lettering, go for big and bold, since it can be easily read from longer distances. If you have a company logo, display it proudly to make your brand memorable.
Check Out Your Competitors
While you don’t want to copy exactly what your competitors are doing on their company cars, there’s nothing wrong with checking out their designs to help give you some inspiration. By looking at the designs on other company cars, you may discover certain design trends you can incorporate into your fleet. If possible, keep a mental note of the kinds of commercial vehicles you see on the road. Consider what made them stand out and why they were memorable to you. Keeping this information in mind will help you decide what needs to be prioritized as you design your company’s vehicle.
Add Contact Information
Believe it or not, many company cars fail to have adequate contact information on their vehicle wraps or other types of signage. Remember, even if you have the best-looking company car in your city, it won’t matter if people don’t know how to get in touch with you. Therefore, along with your phone number or email address, also consider adding your company’s social media links. Decide what contact information is most critical so that you can prioritize its placement on the wrap. Keep it brief as many drivers will not have time to write down your information.
Once you commit yourself to help your company car stand out on the highway and elsewhere, you will be inching closer and closer to beating out your competitors. By having a simple message and graphics that exemplify vibrancy and enthusiasm, your company car will be the very best. If you’re not sure about what type of design would work best for your car, speak with a professional who can help you advertise your company effectively.
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