How To Embed LinkedIn Profile Widget On Website?

Embedding a LinkedIn profile widget on your website is an easy way to show live updates, build trust, and make your pages more engaging for visitors. With a LinkedIn widget, you can automatically display your latest posts, articles, and company news without updating your site manually. When you embed LinkedIn profile content, your website looks more active, professional, and social‑proofed, which can help improve search visibility and support your overall marketing.

What is a LinkedIn Widget?

A LinkedIn widget is an embeddable block on your site that pulls posts, videos, and articles from a LinkedIn company or personal profile in real time. It behaves like a mini social wall, updating automatically whenever you publish new content on LinkedIn.

Because the widget is dynamic, it reduces the need to constantly update static sections like “News” or “Latest Insights” on your website.

Why Embed a LinkedIn Profile?

Integrating a LinkedIn profile widget doesn’t just make the page look busy; it directly supports authority, engagement, and SEO.

• It keeps pages fresh by auto‑pulling new posts, which signals to search engines that your site is active.
• ​It showcases social proof via thought leadership, testimonials, and media mentions without extra content production.
• ​It increases time on page because users scroll, click, and interact with visually rich posts in the widget.

Types of LinkedIn Profile Feeds You Can Embed on a Website:

You can add two main flavors of LinkedIn profile feed, depending on your brand strategy.

• Company page feed: Best for SaaS sites, agencies, and B2B brands to display product updates, events, and industry insights.
• Personal profile feed: Ideal for consultants and executives who drive business with their personal brand.
• Single post feed: Highlights one important update, such as a product launch, testimonial, or hiring announcement.
• Career or hiring feed: Surfaces posts about open roles or employer branding on your Careers page.
• Niche or campaign feed: Curated selection of posts around a specific initiative using a social media aggregator and moderation options.

Ideal Placements For a LinkedIn Profile Widget:

Where you place the LinkedIn profile widget determines what it achieves on the customer journey.

Homepage: Acts as a live “newsroom” that proves you’re active and engaged in your market.

About/Team page: Supports employer branding with culture and people‑centric posts.

Service/Product pages: Reinforces trust with case studies, use cases, and event recaps

Step‑By‑Step: How To Embed a LinkedIn Profile Widget With an Aggregator Tool:

Using a social media aggregator like Taggbox and Tagembed’s LinkedIn aggregator is the most flexible and scalable way to add a LinkedIn profile widget on any CMS platform. Both are providing a ready‑made LinkedIn profile widget that uses official APIs to fetch and auto‑update your LinkedIn content. This approach is best for non‑technical teams, multi‑page deployments, and when you need advanced design control.

1. Create an account on a social media aggregator and choose “Social feeds on website” or a similar option.

2. Select LinkedIn as your source network and connect your LinkedIn account securely.

3. Choose what to pull:

• Company Page feed for full page content.

• Post URL for one specific post.

4. Generate the LinkedIn profile widget in a visual editor, where posts appear in a gallery or card layout.

5. Customize the LinkedIn profile widget:

• Themes/layouts like modern card, classic card, grid, slider, masonry, sidebar, etc.

• Background, card style, and banners for campaigns.

• CTA buttons to drive profile visits or clicks to landing pages.

6. Configure moderation:

• Exclude irrelevant or outdated posts.

• Use profanity and advanced filters to improve relevance.

7. Click “Publish” and choose “Website” as the output channel.

8. Select your CMS platform (WordPress, Shopify, Squarespace, Wix, Webflow, HTML, etc.) and set desired width/height.

9. Copy the generated LinkedIn embed code (usually JavaScript or iframe) and paste it into your site’s backend where you want the LinkedIn profile widget to appear.

Once published, the LinkedIn profile widget will auto‑update whenever new content is posted on the connected LinkedIn source.

Using Native LinkedIn Embed Code:

If you only need to embed one or a few posts, you can use LinkedIn’s own embed feature.

1. Log in to your LinkedIn account.

2. Open the post you want to share and click the three dots menu.

3. Choose the “Embed” option to generate HTML code.

4. Copy the code and paste it into your page’s HTML where you want the post to appear.

5. Save and publish the page to make the embedded LinkedIn profile post live.

You can repeat this for multiple posts, but there is no central moderation or theme control like with a full LinkedIn profile widget.

How To Integrate a LinkedIn Profile Widget in Popular CMS Platforms:

Once you have your LinkedIn profile code (from widget or native embed), the implementation logic is similar across CMS platforms.

• HTML: Paste the embed code directly into the HTML where the LinkedIn profile widget should render.
• WordPress: Use a Custom HTML block in Gutenberg or an HTML widget in page builders like Elementor, then paste the LinkedIn embed code.
• Shopify: Add the code into a custom content section, theme file, or a dedicated “Custom HTML” block on the desired template.
• Squarespace, Wix, Weebly, Webflow: Use their respective “Embed” or “Code” blocks to insert the widget script or iframe.
• SharePoint/Blogger: Paste the code into a web part (SharePoint) or HTML/JavaScript widget (Blogger).

This makes the approach flexible across enterprise sites, blogs, landing pages, and internal hubs.

Strategic Use Cases for LinkedIn Profile Widget Embedding:

Brands use LinkedIn profile widgets differently depending on their goals.

• Career pages: Show a live hiring and culture feed next to job listings to improve employer branding and conversions.

• Media hubs/news pages: Aggregate thought leadership posts, conference updates, and PR content from your LinkedIn company page.

• B2B landing pages: Add a LinkedIn profile widget as social proof to show activity, testimonials, and case‑study snippets.

• Partner or investor pages: Display milestones, awards, and company growth posts to build trust with stakeholders.

Real‑world examples include organizations embedding the LinkedIn profile widget in their media sections or careers pages to showcase activities, events, and recruitment updates directly on their websites.

Why Embedding LinkedIn Profile Matters (Benefits)?

Embedding a LinkedIn profile feed is not only a design choice; it directly supports brand, UX, and performance goals.

1. Increased on‑site engagement: Visitors spend more time exploring interactive, scrollable LinkedIn content, which can reduce bounce rates and help engagement metrics.

2. Professional brand perception: A well‑designed LinkedIn widget adds a polished, credible touch compared to static content blocks.

3. Extended reach for LinkedIn content: Website visitors who don’t follow you on LinkedIn still see and interact with your posts, which can grow your social presence over time.

4. Better content leverage: Every LinkedIn update, announcement, or job post is reused on your site, improving the ROI of your social media efforts.

Final Words:

Integrating a LinkedIn profile widget on your website with a dedicated LinkedIn widget turns your static pages into a living extension of your professional brand. Instead of letting your best company updates, hiring announcements, and thought‑leadership posts stay locked inside the LinkedIn platform, you repurpose them directly on your home, careers, and landing pages where high‑intent visitors are already paying attention.

​Whether you use an official API‑based LinkedIn profile widget or native embed codes, the result is the same: richer context, higher on‑site engagement, and a clear signal of credibility for prospects, partners, and candidates. Plus, every new LinkedIn post automatically refreshes your on‑site content, saving your team hours of manual updates while keeping your pages fresh and relevant.

​If you are serious about growing a B2B presence, now is the right time to add a LinkedIn profile widget on your website and align it with your existing design, SEO strategy, and conversion funnels. Start by choosing a reliable LinkedIn widget, connect your company page, customize the layout to match your brand, and let your live LinkedIn activity do the heavy lifting of social proof and trust‑building for every visitor.