Most of the entrepreneurs implement their most creative thoughts into their startup idea believing that the business execution simply requires the tried and tested business practices. However, start-up advisors suggest nothing could be further from the truth. In order to win, you need to think out of the box to deliver an improved customer experience, business model, as well as new positioning.

This isn’t something that comes naturally to most business owners. They are trained in such a way that running a business requires logical workflows as well as analytical thinking. It takes both extra effort and focus on special techniques to get the edge you need over your competitors in attracting customers and their retention.

Here are some ways of thinking outside of the box to make your business grow.

  • Set Order of Your Goals

If your business goals are not achieved by conventional thinking, the people around you and will be more likely revert to out-of-the box ideas. Some successful entrepreneurs refer to it as paradigm shift or disruptive technologies, where new solutions result in unanticipated opportunities. Set the order of your goals in order of their priority and look to achieve them one by one starting from the most important one to the least.

  • Brainstorm Anything & Everything

It is the essence of ideation and brainstorming. Ideas from the edge may not look that good at first glance, but require time to become a perfect creative solution. Even simple ideas have the potential to be converted into one of your alternatives.  For instance, using alternative funding such as cash flow finance rather than bank loans for your is an idea that works for most successful businesses. Look for such ideas that enhance the chances of making your business grow.

  • Explore Conflicting Approaches

This forces you to change the way you consider ideas. For instance, the assumption that lower prices drive volume may lead to higher prices and a focus on showing how your product is better than those around, rather than focusing solely on price as a strategy.

  • Walk the Talk

When you make the effort to concentrate on the positives and not the negatives, your creative flare will eventually begin to think in a glass half full manner without even stopping to consider the negatives. Almost every alternative has plus points as well as risks, so you should be pushing the limits on the positive side.

Take Away

It’s imperative that you implement these initiatives to every element of your business rather than just on new services or products to sell. If you have a technical imagination by nature, then you should look to support your efforts by pleasing partners with more imagination in sales, finance, marketing and operations. A successful business is an ensemble of creative ideas.

You can’t gauge the precise number of creative ideas, but you can certainly calculate how many have been implemented in your business recently, and figure out what worked and what didn’t work. It’s never too late to start, take these tips into consideration and start thinking outside the box to make your business scale new heights of success.

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