Women who don't like driving alone at night can purchase a blow-up man to place in the passenger seat. When they are finished with the "Buddy on Demand," they can deflate it by flicking a switch.
The "passenger" is even small enough to fit in the car's glove box. Buddy's creator, Sheilas' Wheels, launched the blow-up man for the purpose of making women feel less nervous about driving at night.
The company's own research found that 82 percent of women feel safer when someone is sitting in the passenger seat. Almost 50 percent don't like driving alone in the dark. Sheilas' Wheels spokeswoman Jacky Brown tells Reuters, "We're not saying that an inflatable man is the only answer but we do hope it will give women extra confidence and make journeys in the dark less fearful."