A company is offering help to female motorists who are afraid of driving alone at night.

The "Buddy on Demand" is a reusable blow-up man that fits in the glove compartment and plugs into the 12v outlet.

According to Reuters, research by the inflatable friend's creator, insurer Sheilas' Wheels, 82 percent of women feel safer with someone sitting in the car beside them and nearly a half don't like driving alone in the dark.

Jacky Brown, the spokeswoman for Sheilas' Wheels explains, "We're not saying that an inflatable man is the only answer but we do hope it will give women extra confidence and make journeys in the dark less fearful."