A business needs advertisement along with other strategies to make a business grow steadily. Earlier these opinions about business growth were available with business consultants, but with today’s fast life and spread of the internet, one can find free advice as well as consult for the same online through various blogs, videos, images and other media. In addition to having a store, now-a day’s it is very much important to have an online store as well where people can browse through the products and order online.
Having an online store for any business helps it to grow and increases awareness about the same on a wider scale. But, unfortunately mostly the best marketing advices are reserved for software based companies and service companies which sell some really good old fashioned items often do not receive the much needed attention. With time even the tides have changed in support of service business and a lot of battle tested and ready to put to use strategies are available online. What are these strategies? Out of many, four important and effective strategies are
- E-mail Newsletter
- Guest Blogging
- Online Courses
Emails are more effective than posts on social media like Twitter or Facebook. It reaches the recipient almost immediately where delivery is guaranteed although it is a bit of a work to get into someone’s inbox and for that email newsletter has to provide the concept of the fear of missing out on knowing something important in the minds of the users. It is nearly forty times more effective than any other postings on social media and as a case study one can take a look at the Bond Beebe Accountants & Advisors where they have a huge listing of all accounting newsletters starting from taxation to payrolls and other information which is indispensable to people to make their decisions on which accounting firm to hire.
Guest Blogging is a very powerful medium where regular blogs on your service business puts you on the map and interests users to join newsletters to know more about the same.
Podcasting though crowded is another frequently used medium for the growth of service business online. Videos regarding interviews with the industry experts are a hit and earn more viewers than radio or television advertisements. Also, podcasts are shared by viewers which in turn help in spread and growth.
Online courses are becoming the well-admired medium for service providers. They offer an opening to build intense trust before the sale. Well, if your course delivers are excellent, you should be on the top of mind when it comes to the hiring decision.