Competition is higher than ever, times are changing and that means only one thing, business how we know it is changing. Businesses are now having to look at new ways in which they can catch the gaze of their customers through a fresh rebrand. This is not a bad thing as it can show that a brand is growing and developing by adding new services or updating the brand to stay relevant with an extended target audience. When a brand looks at rebranding, this doesn’t mean a complete overhaul, a simple colour change may do the trick. In this article, we will go through some simple ways in which you can refresh your business without losing your audience.
Invest In High-Quality Content And Imagery
With the high-quality screens on most devices, it is easy to spot bad imagery or videography from a mile away. This is why it is so important to have high-quality content on the site as this simple trick can elevate your company to a more modern time. This saves time on having to do a full rebrand as this will give the site a new fresh appearance. You could go down the stock image route, but once you see those images on a banner, you will wish that you didn’t. This way, you will also be able to use your own images on social media to catch your audience.
Create Consistency Imagery Across Platforms
Having consistency across platforms with your imagery is key brand identity and can really help to refresh your business. Take our popular Instagram platform. Here you can look for a filter that you like and then you can apply this to all of the images that you post.
For this to work properly, the images must be well lit, and high quality for the images to get the interaction it needs. If you have images you simply don’t want on there, it only takes around nine new images to completely transform your profile. Use a consistent filter so that you can have the same theme throughout to build image recognition across your business.
Consider Your Brand Voice
This packs a punch without putting a dent in your pocket. An update of the brand voice can transform an old brand into a new brand. This will show if you know who your customers are as this needs to resonate with them. There is no point acting all formal when you are a fast-fashion brand. It needs to be distinctive, it needs to match your theme, your audience and also the product or service you provide. This means both tone and contact so it must match throughout all your platforms that you may be on.
Change Your Brand Colours
A new colour palette can make the world of difference to a brand, especially to your audience as this can increase the interest. It is more psychological, but you won’t believe the difference it will make. Sometimes this can be difficult to get right so having a design agency Manchester or London based for some of the best talent available. For example, certain colours symbolise feeling so if you are trying to be bold and confident, use orange. If you want something cool and chilled, blue or green can work well. Symbolism is extremely relevant in branding with logos, colours and context.
There are so many simple ways in which you can elevate your brand and bring it to the 21st century. By engaging with your customers, you can hear what they are thinking and work off that. Catching your customers’ eye is everything and resonating with them is something that many brands forget to do which can help your advantage.