Web design and development can be highly technical and often went to the experts to do it for you. But if you are getting a new website designed and built, or improving an existing one, there are some basics that you can learn to help in this process with your web designer or agency. Here are the 5 golden rules for effective and successful web design.

The Customer is King

His web site is designed for customers and potential customers so naturally, your website should be designed to appeal to your target audience. Companies often want to get carried away with what they want, when in reality, it should be the users of the website you want. This includes the look-and-feel, fonts, images, writing styles, navigation and your website call to action.

Concise Navigation / Menu

Having a clear, concise and easy to use navigation for your website is one of the essential keys. Not only good navigation allow better user experience, but also helps engage users for longer and some brownie points as well as SEO. Website positioning navigation must be agreed in step wire web design process.

Avoid Clutter

Small businesses often fall into the trap of including both content and graphics as possible, but this can actually have a detrimental effect. Quality, not quantity definitely rings true here. A beautifully designed website fail blank and smart to call the user’s attention to important information or directs them to read the content smoothly without distractions design.

Spell Check

Sounds logical, but the spelling check is often a mistake. Nominate and ask some colleagues, family or friends to take a look at the contents of your website to check the spelling and make a ‘spot check’ on the hyperlinks and graphics.


Many factors contribute to the success of your website or SEO ranking. One of the key factors is to begin the process early in the design of your web site and stage of development. Pay more upfront for a well coded website with relevant keywords in the navigation and content, it is worth investing in the long term.

And finally, an eye-catching website does not necessarily result in website traffic immediately. Having a marketing strategy in place to build your brand and attract customers and potential customers to your website. Marketing channels, both offline and online can help increase traffic to your website, including social media (Facebook, Twitter, LinkedIn just to name a few), Google Adwords, SEO, exhibitions, print and radio, as well as referrals and word of mouth.

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