Graphic design is not easy, especially if you know nothing about the field, this is where Webtye comes in. However, when an individual requires a graphic designer to make graphic designs for websites or any other purposes, it is important they know the important terms so that they can clearly tell the designer what they are expecting from them.

The designer will be dependent on the owner, or representative to guide them through, they will ask questions like which kind of images would you want them to use, etc. Here are some of the important terms all individuals considering hiring a professional for graphic design should know.

Vector and Raster Images

It is important to know what the difference in raster and vector images before you are able to direct a designer about what you are looking for. Raster images are also known as bitmap images and are made of pixels (commonly made through Photoshop), whereas vector images are made of points that use X and Y coordinates (properly used through Adobe Illustrator). When the designer will ask you which one of the two you require for the graphic design, you should know.


RGB stands for Red, Green, and Blue; this is the standard mode for screen output, whereas CMYK is used for sending of documents, such as flyers and magazines. It represents the colors Cyan, Magenta, Yellow, and Key (Black-Key). A designer can use other modes as well for a graphic design in New York, for fonts, or what you ask him to, these two are the main kinds of colors used.


Both DPI and PPI are terms used for the resolution of a picture, the more dots used in the picture, the better and more attractive the resolution will be. Resolution in particular can confuse you and the designer both, which is why you must dictate them to use either PPi or DPI. DPI is short for Dots Per Inch, it is used to describe a print that uses a certain number of dots per inch on a page (standard is 300 DPI). On the other hand, PPI stands for Pixels Per Inch, the number of pixels used on a paper, per inch.

However with the PPI, the more you expand an image’s its resolution will lose quality. It will only expand a certain limit before the low-quality resolution starts to show. Also, it is important to keep in mind that this is for raster images because vector images do not use pixels.

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